ELKHART, Ind., July 12, 2022 /PRNewswire/ — Fiber optic internet service provider Surf Broadband Solutions has completed an extensive rebranding effort, reflecting the evolution of the business, as well as a renewal of its mission and corporate values . At the heart of this rebranding is the change of the company’s name to Surf InternetSM and an updated company logo.
“This transformation reinforces Surf’s commitment to improving the customer experience as we light up communities in the Great Lakes region,” said the Chief Marketing Officer. Lana Frank. “Today’s announcement is just the start of many more good things to come. Our team is excited to build on Surf’s foundation of a customer-focused mindset and a full range of commercial and residential Internet service offerings.”
Initial elements of the Surf brand evolution include:
New brand name, logo and colours: Surf’s new name clearly communicates the company’s core service offerings. The blue arc of the logo inserted above the “S” bends like light and symbolizes connection and expansion. The color palette has been slightly updated to include hues of blue, orange, bright green and purple, maintaining the familiarity while giving a more contemporary, dynamic and fashion-forward look.
Expanded Mission Statement: “We believe that reliable high-speed Internet service is the great equalizer. We are on a mission to transform the future of our region by building an unparalleled network and delivering an unparalleled customer experience to the communities where we live, work and serve..”
Updated core values: Reliability, Integrity, Innovation and Enlightenment.
To see how this name change came to life, visit the Surf website at the address reflecting their new name, https://surfinternet.com/.
About Internet Surfing
Surf Internet is an innovative fiber optic internet company that serves as a critical gateway to connectivity in the Great Lakes region of Illinois, Indianaand Michigan. The company is building a bridge to a wide-open future by providing reliable high-speed Internet access to homes and businesses in underserved rural communities. Surf’s team of over 100 people are local, giving them an edge when it comes to customer service and local advocacy. Based at Elkhart, Ind.Surf also has offices in La Porte, Ind., Byron Center, Mich.and coal city and Rock Falls, Ill. Learn more about https://surfinternet.com/.
SOURCESurfing the Internet